AI Campaign: OWOW Iris Activity Light
(This is an AI project using AI renders early-mid 2025. Visuals with the exception of typography’ and layout is all AI generated including all copywriting.)
This AI light safety awareness campaign leverages classic monsters in a playful, memorable execution. By showing iconic creatures of darkness retreating from light, we tap into nostalgia and childhood associations while delivering a powerful metaphor. This approach transforms light safety from mundane messaging into an engaging reminder that resonates with audiences of all ages.
Campaign Posters
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AI Art Work
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In Time for Halloween
Our distinctive packaging transforms this safety light into a coveted seasonal gift while reinforcing our monster-themed campaign. The Halloween-timed design features our startled creatures confronted by light, creating immediate brand recognition and playful shelf appeal. This limited-edition packaging elevates the product from practical safety device to memorable gift item, perfect for Halloween season when darkness and light safety become particularly relevant. The packaging itself becomes part of the product experience, extending our campaign message through the unboxing journey.
Get cozy and reignite your imagination.
The Lantern World has fallen into darkness, its lights extinguished — all but one.
Meet Iris, a glowing spark of hope, and the last light that can push back the shadows.
Embark on a magical journey through misty forests, forgotten ruins, and flickering towns.
Shape-shift into mystical forms — from a bounding Iris Frog to a soaring Iris Bat — and harness the power of light to outshine the darkness.
Glow up. Shape up. Light the way.
You’re Iris — a squishy, shapeshifting light with one big eye and even bigger heart. Unlock magical forms, explore dreamy landscapes, and solve puzzles in a chill, light-powered adventure made for cozy evenings and curious minds.
Product Concept and Use Case
This activity light's eye-inspired design merges intuitive functionality with striking aesthetics. The outer 'Sclera' provides primary illumination, while the central 'Iris' dial controls color and brightness settings. The 'Pupil' button at the center manages lighting modes with simple, intuitive operation. Our proprietary 'Okto' mounting system – octagonal in shape – offers versatile attachment options, making this distinctive eye-shaped light adaptable to any safety scenario.
Lifestyle AI Photography
Dynamic visuals showcasing our eye-shaped safety light in various real-world applications. These scenes demonstrate the product's versatility across multiple environments—from outdoor adventures to urban commuting—illustrating how effective light safety remains essential for people of all ages in their everyday activities.
