VW Routan BabyMaker3000
Make baby for love - not German engineering.
Have you ever wanted to see what a baby would look like from a hypothetical couple? This is an interactive extension of VW Brooke Shields campaign announcing the production of long awaited VW minivan. This interactive experience ran on facebook and .com platforms and the results of which, digital babies that is, were shared on most social media. The technology behind the visualization is the same tech used in facial recognition by most advanced security surveillance, and is able to recognize facial expression, mood, and facial details in extremely high detail. As a result the Routan Baby looked as real as a real baby.
Role: Digital Designer Agency: Crispin Porter + Bogusky
